Cultural Capital: Attracting Art Collectors and Investors Worldwide

The City of Brussels is the historical centre of the Brussels-Capital Region and is also the administrative centre of the European Union

Cultural Heritage

Founded between the 8th and 10th centuries, Brussels rapidly emerged as a significant trade centre. Throughout its history, it has been ruled by various powers, including the Spanish, Austrian, French, and Dutch. It attained the status of the capital of an independent Belgium in 1830. Brussels prides itself on being more than just a city of culture; it identifies as a ‘city of cultures.’ Situated in a federal state comprised of regions and linguistic communities that speak Dutch, French, and German, Brussels serves as the central hub. In 1989, it gained recognition as a region in its own right, officially becoming the Brussels-Capital Region.

Embracing Change

Today, Brussels boasts a population of nearly 1.2 million, experiencing rapid growth since the mid-1990s. It stands as an exceptionally diverse city, with 62% of its residents being foreign-born. In addition to serving as the de facto capital of the European Union, Brussels also acts as a base for numerous other international institutions, including NATO. Over 50,000 Brussels residents are employed directly by these institutions, and the entire EU working community is estimated to number around 275,000. Brussels enjoys the advantage of relatively moderate housing costs and proximity to a wide array of green spaces.

Despite Brussels being one of the wealthiest European regions in terms of GDP per capita, it grapples with a high unemployment rate, and over a third of its population is vulnerable to poverty.

In recent years, Brussels has undergone a cultural renaissance. Once perceived primarily as a symbol of European bureaucracy, it has evolved into a new hub of the European art scene. Artists and a considerable number of collectors have been drawn to the city due to its internationalism and relatively affordable rents.

The Role of the Policymaker

The Brussels-Capital Region consists of 19 highly autonomous municipalities, and a significant portion of cultural policy and budget falls under the jurisdiction of the French and Flemish linguistic communities. This fragmentation can sometimes hinder the development of coherent policies. However, in 2009, a groundbreaking ‘Culture Plan for Brussels’ was introduced, emphasising the importance of cooperation and multilingualism.

Art collectors have taken on more prominent roles in the cultural landscape, opening 12 private galleries and art centres in the past decade, including Garage Cosmos, Royal Ice Rink, and the Loft of Alain Servais. Many of these establishments also provide additional cultural services, ranging from workshops to emerging think tanks like ThalieLab.

Multiculturalism in Brussels extends beyond European identities. Creative individuals in Brussels have been at the forefront of efforts to amplify the voices of new communities that may not see their life experiences reflected in formal cultural institutions. Projects include initiatives aimed at welcoming refugees through film screenings and the development of new festival styles that allow citizens to curate and consume arts events.

The Future

Recent capital projects have involved the repurposing of the city’s historic and industrial buildings into significant cultural spaces. The Kanal Project, for instance, is transforming a 1930s modernist industrial building into a cultural hub, featuring two museums, an auditorium, and extensive multifunctional public areas.

MAD Brussels, a platform for fashion and design, is renovating a new home in a building that combines architectural grandeur with aesthetic finesse. The House of European History stands out as a museum uniquely dedicated to narrating the story of the continent, with a particular focus on the 20th century, offering its narrative in all the languages of the European Union.

Brussels is a city with many facets: it is traditionally multi-ethnic and multilingual, characterised by its diversity and fragmentation. Its institutional complexity presents both a barrier to cooperation and a fertile ground for new ideas. Despite its challenges, Brussels has harnessed a new cultural energy that is now garnering attention across Europe.

Images copyright © Getty Images/Canva

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