City project

How the festival ‘Unboxed Bengalaru’ will help ignite a cultural renaissance in the city

Project: producing the ‘Unboxed’ festival

The Purpose
Unboxed aims to rally all creative verticals and cultural institutions and unite city stakeholders from the public, private and civil society sectors. The ultimate goal is to position Bengaluru among the top global cultural hubs.

The Challenge
The festival faces several challenges, such as aligning festival partners, government agencies and other stakeholders. Additionally, recruiting a sufficient number of volunteers and interns for various festival tasks is challenging. Securing adequate funding, venues and audience attention within a short timeframe is also complicated. Amplifying visibility across festival verticals on both online and offline platforms for maximum participation is also a significant challenge.

The Unboxed Bengaluru Festival aspires to celebrate Bengaluru’s rich heritage and nurture the city’s cultural roots beyond its tech legacy.

The Solution
Unboxed Bengaluru Festival be a 10-day city festival that encompasses various fields including arts, handicrafts, design, theatre, literature, film, culture, heritage, food and beverages.

The Impact
The Unboxed Bengaluru Festival aspires to celebrate Bengaluru’s rich heritage and nurture the city’s cultural roots beyond its tech legacy. It aims to position Bengaluru on the global cultural calendar and foster unprecedented collaboration among creative and cultural institutions in the city, potentially enhancing its cultural landscape and reputation.

Images Courtesy @ Getty/Canva

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